2 min read

Survey Results Are In!

By Phylicia Sierer on October 11, 2016 12:32 PM

Topics: Uncategorized

We asked. You spoke. Now we are going to take action! 

The results from our survey are in!

We want to invest in what’s important to you, and one of the ways we do that is by providing content you want and need. At World Travel, Inc., we realize that there’s a lot of content in the travel industry, but our editorial calendar should be informed by you, our readers.

That’s why we sent out a ‘Hot Topics’ survey. We wanted to know more about you – what interests you, what you’re having difficulties with and what topics you want to learn more about. And with over 400 responses, boy did we hear you!

It wouldn’t be a very good survey if we didn’t share the results! So in this post, we are going to share the topics you chose and our takeaways from this initiative.


(Not a data nerd? No worries, you can jump straight to the juicy stuff below. But for those of you who are interested, here it comes!)

  • We invited a total of 5,405 recipients to participate in the survey.
  • We received 401 responses – a 7.4% response rate. (This sounds really low, but we found out that was a pretty decent response!)
  • We tracked all 401 responses and tallied up all the numbers for each topic (and here they come!).


Of the 20 topic choices, there were clear winners. The Top 5 Topics you chose were:

  1. Saving on Hotel Costs
  2. How to Handle Unused Tickets
  3. Tips to Mandate Your Travel Program
  4. Corporate Travel Etiquette
  5. Encouraging Online Adoption

So, what’s next?

First of all:

A huge thank you to everyone who participated in our survey!

On October 31st we will post our first ‘Hot Topic’ blog focusing on your #1 Topic: Saving on Hotel Costs. To make things more exciting, we will be launching a complete redesign of our weekly newsletter on the following day, to highlight our new focus on the subjects that interest our readership!

In the weeks that follow, we will feature specific topics across our various communications outlets, honing in on a subject of interest through email content, brief blogs, succinct overviews, and sometimes with supporting media like interviews, webinars, or research studies to add additional depth and insight.

Let the learning begin!

Phylicia Sierer

Written by Phylicia Sierer