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New Distribution Capability


What is NDC?

NDC stands for New Distribution Capability. The concept was initially announced in 2015 by member airlines of the International Air Transportation Association (IATA). The goal of NDC is to allow carriers to better adjust offers based upon current market demands and preferences. 

World Travel, Inc.'s Stance on NDC

World Travel embraces innovation and sees the long-term potential benefit to a more robust way for airlines to exchange their data. We are working directly with the GDS’, corporate booking solutions and other technology providers to incorporate this content in our workflow.


*Information regarding NDC and content accessibility is continuously evolving. Information cited by World Travel, Inc. is subject to change at any time in accordance to the changing policies and conditions of NDC beyond our control.*

Check out the full recording of Spring 2024 Symposium panel, Let's "AIR" it Out: A Chat on NDC with Industry Experts, from April 19th, 2024 in downtown Philadelphia.


Moderated by:

Pam Zager, Executive Vice President of Operations | World Travel, Inc.


Panelists to include:

Kathy Morgan, VP of Product Management | Sabre

Max Miller, Head of Partner Success, Travel | SAP Concur

Jeffrey Lobl, Managing Director Global Distribution Strategy | Delta Air Lines


Let’s “AIR” it out 

Check out the full recording of our latest live webinar, NDC – The Truth Through a TMC Lens, from March 27th, 2024. Our panel of experts carefully explained the reality of NDC and how it is impacting your travelers.


Featuring World Travel, Inc. Subject Matter Experts:

Ivan Imana, Chief Information Officer

Pam Zager, EVP of Operations

Barb Cubbler, SVP of Account Management

Erika Moore, President


Discussion Moderator:

Laura King, VP of Business Development and Marketing


NDC Webinar (900 x 416 px)(2)

Our subject-matter experts have provided responses to the many questions that we received during our NDC webinar!

NDC Webinar Q&A


To submit a NDC question for our experts contact your Account Manager or email NDC@worldtravelinc.com.

NDC & Technology

Technology used to distribute NDC content primarily includes Global Distribution  Systems (GDS), Aggregators and Direct Channel Connections. Airlines have been looking for a new way to distribute their product outside of traditional distribution methods. 


As the digital world advances, NDC offers are made possible through XML data files. This allows for more flexibility and offers to include various ancillary products such as seat selection, meals and checked baggage along with familiar functional elements such as advance purchase and fare flexibility. In summary the technology change allows the combination of flexible data points to shift consumer purchases from price alone to a much broader set of factors. This allows airlines to reduce the consumer perception of airlines being a commodity. 

Branded Fares (Fare Families) and Booking Process

Often known as Branded Fares or Fare Families, the product elements frequently required sourcing through multiple applications prior to NDC. As a result, our team members often needed to book reservations in one system and add ancillary services in another. Through NDC, the concept of one flexible source is a welcomed change for World Travel, Inc. and customers to reduce booking complexities and simplify the booking process. 

NDC Timing

Technology NDC has faced numerous uphill challenges worldwide due to various systems working in concert to deliver these new content offers. This reactive topic was initiated by American Airlines releasing a statement in December 2022 to be ready to deliver NDC content by April 2023.


As Online Booking Tools (OBT's) haven’t completed their NDC revamp. A fragmented interim solution being offered by OBT’s is the Travelfusion connection. Travelfusion is a low cost GDS offering direct NDC content that doesn’t encompass complete control of the booking. This is creating problematic issues for reservation changes and supporting downline reservations with multiple carriers and providers in a record.

NDC Preparation

 Often Our team of travel professionals have been working with our GDS, third party technology and the online booking tool partners to test functionality through the entire reservation lifecycle. Our agents will be trained on selling travel in the NDC environment.


We have always sourced content in multiple ways, weighing the benefits and disadvantages to the program and overall traveler experience. With NDC comes new operational processes for our Travel Consultants, mid-office quality control checks, and back-office reporting. Our agents will be trained on selling travel in the NDC environment. Using Travelfusion is not optimal because there are potential service issues that are inevitable when losing full control of the entire record. Therefore, we will wait for OBT’s to implement NDC content in their tools directly. This is expected to occur within the next several months or sooner and we will diligently continue to test to be prepared.


Check out the recording of our webinar and our Q&A recap below where we discussed NDC updates

led by World Travel, Inc.’s EVP of Operations, Pam Zager, and World Travel, Inc.’s CIO, Ivan Imana.



Q&A 'Continuing the Conversation'

Click on the button below to listen to Tom Kershaw of Travelport speak to NDC at our Spring Symposium in April 2023.

NDC Session at Spring Symposium


Check out our 'Continuing the Conversation' Newsletters.

May 10th Newsletter

May 24th Newsletter

June 8th Newsletter

If you have any additional questions, please forward them to NDC@WorldTravelInc.com.

*Information regarding NDC and content accessibility is continuously evolving. Information cited by World Travel, Inc.

is subject to change at any time in accordance to the changing policies and conditions of NDC beyond our control.*