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Marketing Brand Guide

Our marketing team is responsible for stewarding the World Travel, Inc. brand. We can assist with print and digital design, branding, strategic planning, print production, copywriting, and more.

 

IDENTITY

THE PARENT BRAND

Our brand style is based upon these characterists: Global business travel, tech forward and clean modern. By applying these characteristics to our brand style in the development of content and presentations, you will ensure our unique style and enhanced recognition of World Travel Inc. by our audiences. The upper case letters used in the logo are modern easy to read. The icon is inspired by outline of a world horizon a W letter that represent the word world and the plane going up. The strongest, preferred way to use World Travel Inc logo is in a positive 100% white background. Since it is the most powerful visual element within our brand, the World Travel Inc logo must be always be treated with respect.

 

World Travel Powers One Global Logo RGB Full Color 300ppi

 

Untitled design - 2026-05-29T140740.728

 

 

CLEAR SPACE 

The o-height from the “o” in “World” defines the minimum clear space, which should be maintained around the trademark to separate it from surrounding elements.

 

MINIMUM SIZE

The World Travel, Inc. trademark must be large enough to be legible. In print, the trademark’s minimum width is 1.5 inches. On the web, the trademark cannot be smaller than 150 pixels. 

 

USE RESTRICTIONS

To ensure brand consistency, please maintain the integrity of the logo by preserving its original colors, background, and structural elements, and ensure it is only placed on backgrounds that provide sufficient contrast.

 

CO-BRANDING & PRODUCT LOGOS

Some products and divisions of World Travel, Inc. have "co-branded" identities that communicate individuality while representing the value of World Travel's name and reputation. These logos are to be accompanied by the classic World Travel, Inc. logo with a vertical line dividing the two.

 

2026 WT World Symposium Logo RGB Full Color 300ppi

 

COLORS

WORLD TRAVEL BLUE

The official World Travel Blue is PANTONE
#288C.

SECONDARY COLOR

Softer in value, these are ideal for use in a lower percentage than primary values for branding.

HIGHLIGHT COLOR

Used sparingly, accent colors can be used to draw attention to smaller areas. 

image-png

HEX: #002D72
RGB: 0, 45, 114
CMYK: 100%, 91%, 27%, 16%

image-png-1

HEX: #007680
RGB: 0, 118, 128
CMYK: 88%, 38%, 44%, 10%

image-png-2

HEX: #EAAA02
RGB: 234, 179, 2
CMYK: 8%, 35%, 100%, 0%

TYPOGRAPHY

 

Fonts for Collateral Development

 

Typography constitutes a critical component of our brand identity. The consistent application of specific type styles and alignments serves to reinforce the visual distinction of World Travel, Inc. Our designated typeface is Avenir Next Pro, utilizing the Light and Bold weights. For body text and headings, Arial Book are acceptable.

Within web-based applications, Arial Book and Bold fonts are to be used exclusively for all HTML text, encompassing body text, headers, captions, and links.

Avenir to be used on: Slicks, Decks, Marketing Assets

Arial to be used on: Proposals, Emails, Communications

 

AvenirSP

 

ArialMTsp.svg

 

RESOURCES

 

BRANDED LETTERHEAD

Click the button below to download a World Travel, Inc. branded letterhead.

Branded Letterhead

 

 

EMAIL SIGNATURE TEMPLATE

Keep consistent with our WTI branded email signature template.

 

 

 

SOCIAL ASSETS

Keep consistent with our WTI branded LinkedIn banner options.

 

 

 

BRANDED DECK TEMPLATE

Start your next presentation with the World Travel, Inc. branded deck.

Branded Deck Template

 

THE MARKETING HUB

Access pre-approved slicks, decks, templates, toolkits, and much more on our Marketing HUB!

Marketing Hub

LOGOS

REBRANDED FILES

Click the links below to download high-resolution logos. Should you need updated product logos, please reach out to marketing@worldtravelinc.com. 

 

MICROSOFT TEAMS BACKGROUNDS

To download, right-click on the link below and select "Save Link As."