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Marketing Brand Guide

Our marketing team is responsible for stewarding the World Travel, Inc. brand. We can assist with print and digital design, branding, strategic planning, print production, copywriting, and more.
 
Fill out this Marketing Request Form for support. 

 

IDENTITY

THE PARENT BRAND

Our brand style is based upon these characterists: Global business travel, tech forward and clean modern. By applying these characteristics to our brand style in the development of content and presentations, you will ensure our unique style and enhanced recognition of World Travel Inc. by our audiences. The upper case letters used in the logo are modern easy to read. The icon is inspired by outline of a world horizon a W letter that represent the word world and the plane going up. The strongest, preferred way to use World Travel Inc logo is in a positive 100% white background. Since it is the most powerful visual element within our brand, the World Travel Inc logo must be always be treated with respect.

World Travel INC Logo high res

 

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CLEAR SPACE 

The o-height from the “o” in “World” defines the minimum clear space, which should be maintained around the trademark to separate it from surrounding elements.

Free Space _ WTI Logo

 

 

MINIMUM SIZE

The World Travel, Inc. trademark must be large enough to be legible. In print, the trademark’s minimum width is 1.5 inches. On the web, the trademark cannot be smaller than 150 pixels. 

Logo Update

 

 

RESTRICTIONS ON USE

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Do not change the background.

The trademark must be on white or an approved blue background. Visit the colors section of this style guide for more information. 

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Do not change the color.

The trademark must be on white or an approved blue background. Visit the colors section of this style guide for more information. 

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Do not place trademark on a similar color.

Always ensure legibility of the trademark to maintain accessibility standards for low-vision users.

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Do not change any trademark elements.

Never edit, crop, distort, add font effects, or change the proportions of the trademark in any way. 

 

CO-BRANDING & PRODUCT LOGOS

Some products and divisions of World Travel, Inc. have "co-branded" identities that communicate individuality while representing the value of World Travel's name and reputation. These logos are to be accompanied by the classic World Travel, Inc. logo with a vertical line dividing the two.

 

WT World Meetings Event Logo

 

COLORS

WORLD TRAVEL BLUE

The official World Travel Blue is PANTONE
#288C.

SECONDARY COLOR

Softer in value, these are ideal for use in a lower percentage than primary values for branding.

HIGHLIGHT COLOR

Used sparingly, accent colors can be used to draw attention to smaller areas. 

image-png

HEX: #002D72
RGB: 0, 45, 114
CMYK: 100%, 91%, 27%, 16%

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HEX: #007680
RGB: 0, 118, 128
CMYK: 88%, 38%, 44%, 10%

image-png-2

HEX: #EAAA02
RGB: 234, 179, 2
CMYK: 8%, 35%, 100%, 0%

TYPOGRAPHY

 

Fonts for Collateral Development

 

Typography constitutes a critical component of our brand identity. The consistent application of specific type styles and alignments serves to reinforce the visual distinction of World Travel, Inc. Our designated typeface is Gotham, utilizing the Book, Bold, and Medium weights. In instances where Gotham is unavailable, Avenir should be employed as an alternative. For body text and headings, Gotham Book or Arial Book are acceptable.

Within web-based applications, Arial Book and Bold fonts are to be used exclusively for all HTML text, encompassing body text, headers, captions, and links.

Gotham or Avenir to be used on: Slicks, Decks, Marketing Assets

Arial to be used on: Proposals, Emails, Communications

 

AvenirSP

 

ArialMTsp.svg

 

RESOURCES

CANVA

Canva is a drag-and-drop graphic design platform that allows users to create social media graphics, presentations, posters and other visual content. Visit www.canva.com to create a free account. 

UNSPLASH

Visit www.unsplash.com for free high-resolution photos. All photos can be used for commercial and non-commercial purposes. Our marketing department also has paid subscriptions to additional stock photo libraries. 

 

BRANDED LETTERHEAD

Click the button below to download a World Travel, Inc. branded letterhead.

 

Branded Letterhead

 

LOGOS

REBRANDED FILES

Click the links below to download high-resolution logos.