At the World Travel, Inc. Client Advisory Board meeting in January, our Board Members discussed strategies for how to get C-Suite buy-in and Executive-level sponsorship. Guest speaker Frank Hoffman from Hoffman & Associates, LLC gave a presentation reviewing the popular article by Robert B. Cialdini published in 2001, “Harnessing the Science of Persuasion.”
3 min read
How to Achieve Executive Buy-In
By Chesley Turner on February 13, 2017 4:30 PM